We present "Shotgun & Sniper" Keywords by SEO4
Shotgun keywords is focused on quantity, to create as much as possible, to get your name out, your Branding and thereby become recognizable. Where Sniper keywords are focused on quality. Data is collected on Sniper keywords, to hit your target group, whom you already know. Each serve their purpose.
Structured Deeplinks - h4
The focus should be on getting the user to click deeper down on the website