Using microdata makes search engines understand the underlying meaning of information

By using tags in HTML of your website to better describe the content of your site, search engines can display your content in a more relevant way, since information can have different meanings which we understand, but search engines don’t. At you can find a markup which creates rich snippet, that comes up on search results. Schema can create context, where otherwise there is none.

    Schema Validate

    Schema for WordPress

    WordPress offers a plugin with schema, which is easy to use and demands minimal effort, it does all the work for you. It makes a markup that not only benefits SEO, but also the searcher.