SEO4® Structured Content

Create logical content for Google and visitors

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H-TAGS Pyramid

Many people make the big mistake of making headlines based on appearance, instead of logic. You may only have one H1 – The Keyword header. “What is the page about”, described in 1 or few words. In principle, you can have as many Subheaders as you want. But we recommend that you only use 2 Subheaders (H2) with a focus on Mid-tail Keyword. Then 3 InfoHeaders with Long-tail keyword – and so on.

Paragraph (P-Tags)

We recommend that each P-tag has approx. 250 words. A broad analysis has shown that top rankings have over 1000 words on average. In addition to this we recommend that you only use one P-Tag per header (H-Tag). If you need more paragraphs (Long text), you should do so with Paragraph header (H5 or H6) 
<div>
 <h1>Keyword Header</h1>
 <p>My SEO4 content</p>
</div>

What is a Span?

Span Tag is a “Content styler” that can be used if you want to highlight or style a specific word or image, within a P-Tag. Span tags should only be used inside a P-Tags. 
<p>My <span class="seo4highlight">SEO4</span> content</p>
.seo4highlight .seo4focus .seo4keyword .seo4keyword

Images is content!

Picture with GEO Meta

Images is content!

Picture with GEO Meta

links & buttons

Picture with GEO Meta

Content Structure

<div>
 <h1>Keyword Header</h1>
 <p>My <span class="seo4highlight">SEO4</span> content</p>
</div>

<div>
 <div class="seo4image"><img src="URL"></div>
 <h2>Mid-tail SubHeader</h2>
 <p>My content</p>
 <a href="#" class="seo4button">Link Button</a>
 <span class="seo4image"><img src="URL"></span>
 <h2>Mid-tail SubHeader</h2>
 <p>My content</p>
 <a href="#" class="seo4button">Link Button</a>
</div>

<div>
 <h3>Long-tail Header</h3>
 <p>My content</p>
 <h3>Long-tail Header</h3>
 <p>My content</p>
 <h3>Long-tail Header</h3>
 <p>My content</p>
</div>
Also see HTML Body Structure