SEO4® Structured Content
Create logical content for Google and visitors
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- DIV
- H-Tags
- P
- SPAN
- IMG
H-TAGS Pyramid
Many people make the big mistake of making headlines based on appearance, instead of logic. You may only have one H1 – The Keyword header. “What is the page about”, described in 1 or few words. In principle, you can have as many Subheaders as you want. But we recommend that you only use 2 Subheaders (H2) with a focus on Mid-tail Keyword. Then 3 InfoHeaders with Long-tail keyword – and so on.
Paragraph (P-Tags)
We recommend that each P-tag has approx. 250 words. A broad analysis has shown that top rankings have over 1000 words on average. In addition to this we recommend that you only use one P-Tag per header (H-Tag). If you need more paragraphs (Long text), you should do so with Paragraph header (H5 or H6)

<div>
<h1>Keyword Header</h1>
<p>My SEO4 content</p>
</div>
What is a Span?
Span Tag is a “Content styler” that can be used if you want to highlight or style a specific word or image, within a P-Tag. Span tags should only be used inside a P-Tags.
<p>My <span class="seo4highlight">SEO4</span> content</p>
.seo4highlight
.seo4focus
.seo4keyword
.seo4keyword
Images is content!
Picture with GEO Meta
Images is content!
Picture with GEO Meta
links & buttons
Picture with GEO Meta
Content Structure
<div>
<h1>Keyword Header</h1>
<p>My <span class="seo4highlight">SEO4</span> content</p>
</div>
<div>
<div class="seo4image"><img src="URL"></div>
<h2>Mid-tail SubHeader</h2>
<p>My content</p>
<a href="#" class="seo4button">Link Button</a>
<span class="seo4image"><img src="URL"></span>
<h2>Mid-tail SubHeader</h2>
<p>My content</p>
<a href="#" class="seo4button">Link Button</a>
</div>
<div>
<h3>Long-tail Header</h3>
<p>My content</p>
<h3>Long-tail Header</h3>
<p>My content</p>
<h3>Long-tail Header</h3>
<p>My content</p>
</div>
Also see HTML Body Structure