SEO4® Value

Basically, the question is “how to do search optimization”.

There are about 300 different parameters that you can turn on to make your entry more “SEO friendly” or in other words, add value. In the SEO4 model it is described as “VALUE = RELEVANCE & LOGIC

E-A-T (Expertise, Authoritativeness, Trustworthiness)

  • Meta and Open Graph information (Share friendly)
  • Correct technical setup (Readability + Pagespeed)
  • Unique and good content (Average of 1500 words per page/keyword)
  • Properly structured content (H1, H2, H3 with P-section)
  • Internal, External, Inbound & Outbound Links (Recommendations)
  • When was the entrance created (age, seniority)
  • When was the entry last updated (Relevance, new knowledge)
  • Update Sequence (How often is the information updated?)
  • Number of visits (Is the page/information interesting?)
  • Time on the page (Interesting enough to stay and read the content?)
  • Depth of visit (Interesting enough to click deeper?)

+300 other parametres in the Google Algorithm

Value Conclusion - Create relevant content

It is important to point out that it is NOT an important parameter to do it “correctly” and that in many cases there is not one correct way to do it. If enough value is created, it sweeps all technical talk off the table – in the end, it’s about being more relevant, than the competitors on the specific keyword. And what is relevant? – It should be logical.